UN Women Türkiye has earned a total of 24 awards at the prestigious Felis Awards and Crystal Apple Awards for its groundbreaking “She Said No!” campaign, conducted during the 16 Days of Activism in 2022. The campaign was developed collaboratively with Ogilvy, a brand company of WPP. WPP, a creative transformation company, is a member of the Unstereotype Alliance Türkiye Chapter, convened by UN Women Türkiye. The campaign was extensively supported by EssenceMediacom, another WPP brand company.
Inspired by the widely recognized #SheSaidYes hashtag, the #SheSaidNo hashtag serves as the core strategy driving the campaign’s powerful message. The #SheSaidNo campaign, aimed at raising public awareness and encouraging collective action against intimate partner violence, has been honored with Felis and Crystal Apple Awards. These prestigious awards in the Turkish marketing and advertising industry, known for recognizing creativity and innovation, showcased the success of the “She Said No” campaign’s in delivering impactful and innovative campaign management.
The She Said No campaign was celebrated across multiple categories, including influencer management, outdoor, ambient, creative content, social responsibility, digital, and social media. The campaign received a total of 4 Crystal Apple Awards and 6 Silver Crystal Apple Awards across various categories, and 8 Felis Awards, 1 Curious Award, and 5 Success Awards from Felis Awards.
Notable among the recognitions are the Crystal Apple Jury Special Award in the Integrated Campaigns – Social Responsibility category and the Crystal Apple Award for Gender Equality in Advertising, showing the campaign’s success in raising awareness through digital marketing and advertising.
“I am deeply honored to accept the Crystal Apple Award for Gender Equality in Advertising on behalf of UN Women Türkiye. The She Said No campaign has been a powerful campaign for change, amplifying the voices of those who have said ‘no’ to intimate partner violence. This recognition underscores the importance of using creativity to raise awareness around ending violence against women. Let us continue in our commitment to building a world free from violence for all women and girls,” says UN Women’s National Goodwill Ambassador Demet Evgar, receiving the award on behalf of UN Women Türkiye at the Crystal Award ceremony, held on November 28 in Istanbul.
#SheSaidNo campaign was supported by EssenceMediacom, which contributed pro-bono outdoor media, audio-visual media, and digital media. The branding created by EssenceMediacom alone is valued at $27,000.
“We are immensely proud of the She Said No campaign’s success and the recognition it has received from the Felis Awards and Crystal Apple Awards. This campaign exemplifies our ongoing commitment to raising awareness on intimate partner violence through innovative communication campaigns. We extend our appreciation to Ogilvy for their creative solutions that challenge norms and break stereotypes and EssenceMediacom for their branding support. We express our heartfelt gratitude to Demet Evgar for invaluable support and contributions to our campaign. Her role as a gender equality advocate has played a pivotal role in raising awareness and making a positive impact,” says Zeliha Ünaldı, UN Women Türkiye Deputy Country Director.
UN Women Türkiye will continue executing campaigns to raise public awareness on violence against women during 16 Days of Activism. You may see previous campaigns here.